35% US High School Students Own iPhones, 70% Have iPads! Piper Jaffray
According to the results of a semi-annual survey of U.S teenagers, conducted by analyst firm Piper Jaffray, now about 35 % U.S. high school students own an iPhone. This was the 23rd such type of survey conducted by the firm in its history. The survey results were issued toady which were processed on the data collected by 5,600 U.S. high school students. The results indicate that one third of the U.S. high school students now have an iPhone. Interestingly enough, the results also reflect that 40 % of the students included in this exclusive survey were highly desirous to purchase an iPhone within upcoming 6 months.
Why Apple’s iPhone has become so popular in the American students within a few past months? Piper Jaffray analyses that the increase in iPhone users among the students is due to inclusion of new low-cost iPhones from Apple. Apple has considerably lowered down the prices of its older model iPhones; first it offered an iPhone 3GS for $49 only in the beginning of 2011, and when Apple released iPhone 4S in November last year, it offered this model for free with contract fee only. No doubt, this cheaper iPhone option was quite attractive for the U.S. high school students which were running short of bucks for buying the latest iPhone models with high price tags.
In our most recent survey the percentage of teens that own an iPhone came in at 34%, up from 23% in the Fall and 17% last Spring. We believe the meaningful uptick in iPhone ownership among teens may be driven by the cheaper $49 iPhone 3GS (in some cases free). Interest in purchasing an iPhone in the next 6 months rose to 40% (another all-time high vs. our previous surveys). Purchase intent was at 38% in our last survey in the Fall.
Moreover, the 40% purchase intent rate for the next six months is similar to current iPhone owners and the folks yet living without an iPhone.
If we look on to tablet performances, Apple iPad is the ultimate choice of the U.S. students since 70 % of them have iPads while 34 % have a tablets but of other companies. Interestingly, further 53% students who own an iPad also have an iPhone too. The craze of having an iPad among the students is still raising upward because 19% students surveyed were found desirous to purchase a tablet within the next six months and amazingly 80% of them planning to purchase an iPad.
In our Spring 2012 survey, 34% of students owned a tablet computer (same percentage as iPhones), up from 29% in Fall 2011 and 22% last Spring. Of those tablet owners, 70% owned iPads, 19% owned Android tablets, and 11% owned Kindle Fires. 53% of iPad owners also owned an iPhone, demonstrating the halo effect of entry devices like the iPhone.
Piper Jaffray also indicates that Apple’s offer of a new $399 entry price for the iPad 2 is really a most attractive package for the U.S. students and if Apple introduces its much rumor iPad Mini for $200 in near future, it will be enough for raising the number of iPad users among students to the next high percentage level in the United States.
Via: MacrumorsApple, iPad, iPhone