Amazon Kindle Fire Captures Low End Tablet Market with 6 Million Units in Q1 2012!

Amazon’s low priced tablet Kindle Fire was the big treat for low end users and it was guessed that it will prove a real threat for Apple’s iPad at the time of its debut. Though the impact of Kindle Fire on iPad’s sale is not as vibrant as it was predicted, however the tablet has captured the low end tablet market with the sales of 6 million units in Q1 2012 as told by Stifel Nicolaus and reported by AppleInsider.

Analyst Jordan Rohan comments on the Kindle Fire’s performance with the words “quite impressive” as the online retailer has used its “distribution prowess to define and dominate the low end of the device ecosystem” in the presence of Apple and other Android tablet makers.

He further added;

“Amazon’s device proliferation strategy has broader implications than most appreciate,” Rohan explained in a note to clients. “Tablets including iPad and Kindle Fire are rapidly taking share from PCs and notebooks. Kindle Fire has staked out an important market position due to its loyal Amazon customer base and attractive (low) device pricing.”

Amazon’s estimated 6 million Kindle Fires are comparatively very low in battling with Apple as it recorded 111% rise to 15.3 million iPad 2 shipments during the same time period. But Rohan argues that Amazon’s Kindle Fire is now becoming a solid candidate as a third major device ecosystem after Apple and Android tablets in revenues and margins longer term.

The Analyst further suggests that Amazon should incorporate video subscription service to its Kindle Fire tablets to accommodate its existing on-demand pay model, and Prime Free Videos service.

However, Amazon never talked about the sales of its Kindle products in terms of figures except it said last month that the company is selling out 01 million Kindle devices including kindle fire tablets.

The financial report of Amazon for fourth quarter of the last year would be revealed on Tuesday that would actually tell how boldly Kindle Fire is battling with its rival tablets in the tech markets worldwide?