Amazon Records Biggest Kindle Fire HDs Sales Day after iPad Mini Announcement: Pricing is the Main Issue
Apple has announced its new iPad mini which is mostly assumed as the big killer of small sized tablet like Amazon Kindle Fire HD and Google Nexus 7. Analysts are now curiously exploring the impact of iPad mini announcement on the sales of other smaller tablets. Amazon’s spokesperson Drew Herdener told AllThingsD that they have monitored Wednesday as the biggest day of sales of their $199 Kindle Fire HD’s following iPad mini announcement by Apple,
“Wednesday was the $199 Kindle Fire HD’s biggest day of sales since launch and up 3x week over week.”
Since Amazon never releases actual sales data, we don’t know how many Kindles that translates to, but still, the statement may surprise some who had expected Kindle sales to fall once Apple had a comparable device on the market. But given that they did the opposite it might imply that some people were waiting to see what Apple announced — and how much it would cost — before making their decision.
The Kindle Fire’s biggest day of sale is mainly due to the big difference of prizes between Kindle Fire and iPad mini tablets. Kindle Fire HD costs you for $199 only while a starting iPad mini model has a price tag of $329. People who were going to buy a new tablet in recent past were just waiting for iPad mini because they thought that Apple’s 7.9 inch iPad mini at a low price will be much better option than any other tablet. But many of them disappointed on Apple’s iPad mini pricing that is quite higher than their expectations. That’s why tablet lovers are now going to purchase Kindle Fire tablet by Amazon in huge numbers.
On the other hand, Apple’s marketing head, Phil Schiller, has fully defended iPad mini pricing scheme though it is obviously much higher than the tablets of its competitors.
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