Amazon’s New Kindle Fire HD will Show Third Party Ads: Confirmed

Amazon’s new Kindle Fire HD tablet will start shipping on September 14. Amazon recently confirmed that its new tablet will display third party ads on the device’s lock screen. However, dissimilar to Amazon’s policy for Kindle readers, you wouldn’t have to pay extra bucks to opt for ads display. They will come baked into that striking $199 starting price.  The most precious $499 Kindle Fire HD will still display ads.

Amazon’s official documents for the Kindle Fire expose that the ads will mostly promote Amazon products and services including e-books, music, movies, etc. But the same documentation also indicates that third party ads would also be displayed on the lock screen of new Kindle Fire HD tablet.

Thanks: CNET

A delicious ad for the upcoming movie The Words might be presented as an example. Thus it is now confirmed that third party ads like this will also come into view on the lock screen once the Kindle Fire HD hits customers’ hands. As shown in many hands-on photo galleries of the Kindle Fire HD, whenever you hover over an app, e-book, song, etc. in the Fire’s content library, you’re encouraged to watch out other apps or e-books or songs or whatever.

As on reading Esquire? Check out GQ! While playing Angry Birds? Check out Flight Control! Like Kanye West? Check out Jay Z!  It will make a worst experience for the users of Kindle Fire HD.

If the “suggested” items are displayed at the bottom of the screen, there will be no irritation at all. However, if the suggested content prompts on the lock screen of Kindle Fire HD, it will really create annoyance making an odd tablet computing experience as compared to other tablets like Apple’s iPad and Android powered tablets like Google’s Nexus 7.

I am quite sure that bolting users into a forced ad-viewing experience will be the most annoying component of Kindle Fire HD especially in the presence of Amazon’s policy with other devices allowing the customers to opt out.

Finally there is the good news: users will be free for a simple fix for Amazon through a software update to the Kindle Fire HD letting users to “buy” their mode out of ads forever.

Via: Business Insider

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