Apple Acquires Particle-a HTML 5 & Web App Firm
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October 17, 2012 •
According to a latest report from CNET, Apple has acquired a comparatively small firm Particle that specializes in HTML 5 and Web App and is based in San Francisco. Apple wants to polish the talent of its company’s employees and the acquisition of Particle is the part of its efforts to boost employees’ capabilities in HTML 5 and Web app applications instead of any specific project.
The company has done HTML5 work for Google, Motorola, Amazon, Yahoo, Sony, and Apple. The group has also created some “labs” projects including Intervue.me, an asynchronous video interviewing project. [...]
The deal went through late last month, though not all its less than a dozen employees stayed on to work at Apple. Those who did are listed as “creative technologists” as well as one “user interface engineer,” according to their public LinkedIn profiles.
The report further suggests that Apple will bring Particle’s Web expertise for its new employees will working on projects like Apple’s website, iAd, and iCloud.com.
The official web page of Particle details a few important projects that company has completed for Apple prior to the acquisition:
Particle brings positive and energetic relationships with Google and the Chrome team specifically, as well as great Apple relationships and execution experience around iAds, iTunes Extras, and Apple.com. We have participated in and piloted much of the technology which will display the next generation of advertising and deliver media content for the next decade.
HTML 5 is said to be the future of the web and Apple’s recent acquisition of Particle like firm leads to the fact that Apple is well aware of emerging trends and wants to equipped its employees with all those necessary skills those may be required in future
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