Apple to Launch low Priced $799 Macbook Air in 3Q 2012
Posted by 
May 7, 2012 •
A few reliable sources inside Apple upstream supply chain claim; Apple is planning to launch a $799 Macbook Air in the 3Q 2012, as reported by DigiTimes today.
Although Acer has recently reduced its ultrabook shipment target, Intel continues to aggressively push ultrabooks and is aiming to have the devices priced at US$699 in the second half of the year. However, if Intel is unable to bring down ASPs to its goal, the price gap between ultrabooks and the US$799 MacBook Air may further postpone the time ultrabooks become standardized, the sources noted.
As reported earlier, Intel has already dedicated a handsome amount of US$300 million for ultrabooks and another US$100 million for developing its own application store. Moreover, Intel’s massive investment in ultrabooks business reveals atht the company is doing its best to fortify notebook brand vendors’ confidence and wants to boost ultrabook’s share in the notebook market. But, the sources consider that ultrabooks are dubious to get sturdy sales performance until the relaese of Windows 8.
At present we can buy Apple’s 11-inch 64GB MacBook Air for $999, a 128GB version for $1,199. While the 13-inch 128GB version comes with a price tag of $1,299 and 256GB version is priced at $1,599. If Apple launches a low priced $799 MacBook Air, the sources believe that it would really harm the Intel’s ultrabooks allowing Apple to keep continuing its full dominance over notebook/laptop market.
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