Apple Offers Less Compensation/Salaries to its Retail Store Employees: NYT
Apple retail store employees play a significant role in boosting the sales of Apple products which eventually results in mind blowing profit earned by the company. Now, in the recent note of “iEconomy” series, The New York Times closely observes Apple’s retail stores and checks the compensation offered by Apple to its retail store staff who are responsible for making an incredible boost in sales of company’s products. In this article, the NYT also includes the interviews of many former Apple retail store employees who speak on employee’s conditions and their salaries at retail stores. The article, as whole, discloses a judgment that Apple offers less compensation to its retail store employees as compared to their efforts to boom sales.
Within this world, the Apple Store is the undisputed king, a retail phenomenon renowned for impeccable design, deft service and spectacular revenues. Last year, the company’s 327 global stores took in more money per square foot than any other United States retailer — wireless or otherwise — and almost double that of Tiffany, which was No. 2 on the list, according to the research firm RetailSails.
Worldwide, its stores sold $16 billion in merchandise.
But most of Apple’s employees enjoyed little of that wealth. While consumers tend to think of Apple’s headquarters in Cupertino, Calif., as the company’s heart and soul, a majority of its workers in the United States are not engineers or executives with hefty salaries and bonuses but rather hourly wage earners selling iPhones and MacBooks.
According to the report, out of 43,000 U.S. Apple employees, 70% work at Apple retail stores and majority of them pockets earnings of about $25000 per year. Though, Apple’s salary scales are higher than others in retail sector, but these are still insufficient when we come to know that each retail store employee contributes in bringing an average of $500,000 in sales per year for Apple which is not an ordinary retailer too.
Interestingly, the NYT report published at a time when Apple has already announced a 25% increase in salaries to many of its retail store employees, which strengthens the rumors suggesting that Apple took this step to diffuse the criticism, well ahead of the publishing of this report, over the company’s less compensations to its staff.
Moreover, Apple has also announced employee hardware discounts scheme offering $500 off on purchase of a Mac or $250 off on buying of an iPad, ahead of current 25% employee discounts.
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