Apple Researches for its Products Packaging in a Secret Unboxing Room! Inside Apple
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January 24, 2012 • 
Packaging of products in attractive, interactive and smart boxes is also a significant science which plays a vital role in the popularity and acceptance of the product in consumer markets. That’s why; world’s tech giants of smartphone industry also pay their full attention in creating highly charming, stylish and chic packaging boxes for their devices to draw consumers’ minds towards their products. Apple, being a world’s leading smartphone and tablet company, never forgets this important point, and has a secret unboxing room where its officials are busy in research of creating new, fresh and charming packaging boxes for their products, as revealed in “Inside Apple” by Adam Lashinsky and reported by NetworkWorld.
Thanks: iLounge
One after another, the designer created and tested an endless series of arrows, colors, and tapes for a tiny tab designed to show the consumer where to pull back the invisible, full-bleed sticker adhered to the top of the clear iPod box. Getting it just right was this particular designer’s obsession.
What’s more, it wasn’t just about one box. The tabs were placed so that when Apple’s factory packed multiple boxes for shipping to retail stores, there was a natural negative space between the boxes that protected and preserved the tab.
NetworkWorld also posts an old but quite interesting internal video created by Microsoft’s own packaging team which emphicizes on branding and packaging issues for marketers in a hilarious manner. The video shows what happened if Microsoft were asked to redesign the iPod retail packaging;
Why Apple is too crazy even with the product packaging? In fact, this madness of Apple is the replica of Steve Jobs‘ vision regarding to matter. Water Issacson’s “Steve Jobs” has also pointed out the fact that both Steve Jobs and Jonathan Ive were crazy and they spent a lot of time on the packaging material, design and elegance of the boxes for their products.
“Steve and I spend a lot of time on the packaging,” said Ive. “I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.”
We think, Steve Jobs was a visionary tech legend, who never forgot to pay his attention and time over the matters those apparently look minute but actually have a great impact on the sales and popularity of a product…..just like packaging.
