Apple to Sell 08 Million iPhone 5 Units in its Opening Weekend: Research Note
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September 18, 2012 •
Analyst Gene Munster at Piper Jaffray has posted a latest research note on iPhone 5 sales in which he predicted that the Apple may sell 6-10 million iPhone 5 units in the opening weekend starting from 21 September. His note is well aligned and seems based on the Apple’s claim of getting 02 million iPhone 5 pre-orders within just 24 hours of availability. Taking the sale of 8 million iPhone 5 units in the first week as a mid-range, Munster is quite confident on the figures predicted by him.
Given the 2 million pre-orders, we remain confident that Apple can deliver 8 million (range of 6-10 million) iPhones in the launch weekend. The reason we are confident in the 8 million is two-fold. First, initial 24 hour pre-orders for the iPhone 5 were up 100% y/y from the iPhone 4S. Last year, pre-orders accounted for 25% of total weekend launch unit sales. Assuming the same initial pre-order/retail distribution, the pre-order total would suggest 8 million launch units.
The research note is also based on the performance of iPhone 4S sales last year; Apple got more than 01 million pre-orders for the iPhone 4S on its first day of availability while Apple actually sold out over 04 million iPhone 4S units in the opening weekend of the device.
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