Apple Smiles as “World Most Admired Company” Consecutively for Sixth Year: Fortune

By on March 1, 2013

Fortune has posted a list of 50 prominent companies globally recognised by naming Apple world most admired company consecutively for the sixth year. In spite of a crucial recent past in which Apple had to face a continuous free fall in share price and a big failure of Apple Maps as a shameful feature of its latest iOS 6 firmware, still the company has beaten its arched rivals including Google, Amazon, and Samsung by scoring 8.5/10 points in the list of Fortune’s top 50 world’s most admired companies published on Thursday.


Apple performed as an incredible “financial juggernaut” to get the honor of most profitable company on the globe, and Fortune named Apple most admired firm in the world while the company also succeeded in topping the list as the most admired technology firm of 2013.

“Apple has had a rough time lately with its stock price in a free fall and the widely publicized failure of its Maps feature,”   Fortune notes.

However, it remains a financial juggernaut, posting $13 billion in net income last quarter, making it the most profitable company in the world during that period. The company has its fanatical customer base, and it still refuses to compete on price, making the iconic iPhone and iPad products that are still widely seen as prestige devices. Competition may be stiff, but so far it remains behind: In Q4 2012, the iPhone 5 was the world’s best selling smartphone, followed in second place by the iPhone 4S.

However Android-maker Google, the Kindle company Amazon soft-drink manufacturer Coca-Cola and premiere coffee seller Starbucks are smiling along with Apple in the top five most admired companies of the world.


Google has recently placed at second position in most-wanted workplace, and the company also stands at second spot in the list as it showed most admired characteristic this year while battling with Apple to win the tech race;

“This year the Android OS is expected to overtake Apple’s iOS as the number one mobile operating system in the US and Canada; and Google Play is expected to overtake the Apple App Store in total number of apps for mobile and tablet,” Fortune explains.

Kindle maker Amazon smiles at 3rd spot as Fortune states that it “stands to become the largest beneficiary of the e-commerce industry boom”. The world prominent retailer has also shown its worth in tablet market as it performed its best in the combat with Apple and Google in tablet sales. Moreover, Amazon’s video streaming service has also outshined Netflix.

Microsoft, the company behind the Surface Pro tablet and Windows 8 Phone, spotted at 17th place in the list. The company “is facing an uphill battle, as consumers are slow to adopt Windows 8,” as noted by Fortune. Microsoft “still has a few tricks up its sleeve with ownership of the Xbox, Skype” and cloud-based services.

Amazingly enough, Samsung, maker of the Android-powered Galaxy S smartphones and tablets which are  great threat for the popularity of Apple’s iPhone and iPad around the world stands shamefully at 35 out of 50.

World’s biggest social networking giant Facebook which has also stepped in smartphone market has been ranked 48. Twitter, which is a real competitor of Facebook, failed to get smile in this year’s Fortune list.

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