Apple to Turn AppleCare a Subscription Based Service with In-Store Repair Options

By on May 12, 2013

A recent  report from AppleInsider just reveals that Apple has made some drastic changes in store for its service and support program AppleCare. The site claims that in a town hall session held by Apple yesterday, the company that introduced a few prominent changes to AppleCare that will soon be offered across the U.S. first, and then internationally at a later stage.


“The biggest announcement, was the way repairs for iPhones will be handled soon,” the person, who asked not to be identified due to their active status as an Apple employee, told AppleInsider. “The way it is now, if almost anything is wrong with an iPhone, iPod, or iPad, the entire device is exchanged for a like-new re manufactured (sic) device, whether brought into an apple store or sent in for mail in repair. Now we are starting to actually repair the products and return the same device to the customer.”

Currently, Apple Stores have the tools to replace speakers, receivers, home buttons, the vibrator motor and battery. Come June, capabilities will be expanded to display replacement, and by July cameras, sleep/wake buttons and logic boards will be dealt with in-store.

Apple is looking for replacing parts on faulty iPhones rather than replacing the units entirely that will help the company in saving $1 billion per year.

The site further suggests that Apple will change its AppleCare service and will turn it into a subscription based service that will attach to a particular customer instead of a product.  Currently AppleCare links to individual devices, requiring customers to purchase a new AppleCare plan for each computer and iOS device they have in their custody. Apple’s One to One program also works just alike.

The new subscription service would offer “exclusive” 24/7 support, though AppleInsider notes that the full features associated with this package are yet to be decided and many changes still could be brought in action too.

At present, Apple offers free phone support for 90 days with every product. The new AppleCare could lengthen that support to a year or more, and probably will comprise of new live support options like chat via iMessage.

Still the price point for new modified AppleCare service is mentioned in the report though the changes are thought to be offered in the U.S. this fall.

The last remarkable change Apple included to AppleCare was the introduction of AppleCare+ for iPhones and iPads.

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