Apple TV 2012: What It Would Be Like? Features & Future!
An Apple TV is also the major lyrics of the rumoring songs spreading in tech environments and many believe that Apple would push out a full fledge TV Set next year-2012. Piper Jaffray analyst Gene Munster first broke out the news of an Apple TV and still reiterated his call for a it. Here is a brief overview about Apple TV, its features and its future as described by famous techie Jean-Louis Gassée to imagine what Apple TV would be like?
Imagine a true plug-and-play experience. One set with only two wires: power and the cable TV coax. Turn it on, assert your Apple ID credentials and you’re in business. The program guide looks good and is easy to navigate; pay channels are just a click and a password away. The TV runs apps, from games to FaceTime and Skype, it “just works’’ with your other iDevices and also acts as a Wi-Fi base station using the cable provider’s Internet service.
The most important issue related to the launch of Apple TV is : It would have to support the many cable systems that would be very complex in nature and prone to bugs.
Cable operators killed the CableCARD, which was supposed to plug into your TV and replace your set-top box, because it would be too complex to service. Apple would have to either rely on the cable guys to play nice and support it or, Gassée speculates, create its own “Apple Geek Squad” that would come to your house and fix it.
Another issue is the up-gradation of the Apple TV since people aren’t habitual of up-grading their TV sets upgrade their TVs as often as they do their other consumer electronics such as computers and phones. We know it well that computers and phones become quickly obsolete items due to introduction of new models with brand new stunning features and specs; so people are familiar to go for up-graded version while in case of Apple TV, once a family springs for a big, great TV, they won’t renew it so often.
But you could have made the same argument with phones: carriers have different systems, have competing requirements, and Apple worked that out over time. The phone business is commoditized, with wafer-thin margins, and Apple came up with must-have devices that allowed it to get carriers to play nice and (thanks to subsidies) sell incredibly powerful phones.
Apple will do to TV manufacturers what it did to phone makers with the iPhone.
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