Apple TV Will Revolutionize Television Concept & Surmount TV Market! Sculley
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January 14, 2012 •
Apple TV was a big dream of Apple’s co-founder and CEO Steve Jobs. Now John Sculley, former vice-president and president of PepsiCo and CEO of Apple between 1983 and 1993, claims that Apple would be essentially the first one that will revolutionize TV concept and will change the whole chemistry of the television experience with its well rumored upcoming Apple TV set ”iTV”.
In an interview with BBC, Sculley also confessed that he didn’t read yet the Walter Isaacson’s authorized biography of Apple’s late cofounder and CEO. Besides the fact that Sculley has created many troubles for Apple in the past, now he believes that world’s television industry is about to experience Apple’s magic touch- “iTV”:
I think that Apple has revolutionized every other consumer industry, why not television? I think that televisions are unnecessarily complex. The irony is that as the pictures get better and the choice of content gets broader, that the complexity of the experience of using the television gets more and more complicated. So it seems exactly the sort of problem that if anyone is going to change the experience of what the first principles are, it is going to be Apple.
Sculely is a 72 years old techie who is known as a big investor in Silicon Valley nowadays. Previously, he has made some amazing “myths” about his tense relationship with Apple’s cofounder- Steve Jobs.
He said he did not fire Jobs, insisting they had “a terrific relationship when things were going well.” Heck, even Rupert Murdoch is commenting about Apple television, writing on Twitter this morning: “All talk is about coming Apple TV. Plenty of apprehension, no firm facts but eyes on their enormous cash pile”.
Via: 9to5mac
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