The Cupertino based company Apple has become the world’s largest smartphone vendor again due to its outstanding performance in Q4 2011, as per a recent research note from Strategy Analytics. Apple’s latest financial results have surprised all the folks related to smartphones and tablets market since Apple has made new records of revenue, profit and sales. iPhone 4S played the vital role is boosting up these financial outcomes.
The report says; Samsung is the company that lost its position of world’s largest vendor as Apple overtook it with 24 percent market share out of sales of 155.0 million smartphone units in the last quarter of the previous year. It was Apple’s aggressive business strategy which played the key role in regaining this title for the company. Apple expanded its iPhone access to many new countries, introduced dozens of operators and multiple price points those all eventually helped Apple for reclaiming the position of world’s largest smartphone vendor.
The report further reveals that Apple has won the top spot in the smartphones on quarterly basis, but Samsung also became the market leader in smartphones for the first time on annual basis and its global market share has been boosted up to 20 percent. With 0.5 billion sales of its smartphone units, Samsung is now in position to battle with Apple on solid grounds.
Neil Mawston, Executive Director at Strategy Analytics, expresses that Apple
“While Apple took the top spot in smartphones on a quarterly basis, Samsung became the market leader in annual terms for the first time with 20 percent global share during 2011. With global smartphone shipments nearing half a billion units in 2011, Samsung is now well positioned alongside Apple in a two-horse race at the forefront of one of the world’s largest and most valuable consumer electronics markets.”
Finally Tom Kang, Director at Strategy Analytics, added its comments on Nokia’s fall down in smartphone industry;
“Nokia’s global smartphone market share halved from 33 percent in 2010 to 16 percent in 2011. A lackluster touchscreen smartphone portfolio and a limited presence in the huge United States market caused Nokia’s shrinkage last year. Nokia’s partnership with Microsoft will be very much in focus during 2012, and the industry will be watching closely to see how swiftly the two companies can expand in the high-value 4G LTE market that is rapidly emerging across the United States, Japan and elsewhere.”
But Nokia is trying its bet to regain its top position in the mobile industry as a majestic tech giant with its new Lumia smartphone lines including Lumia 800 and Lumia 900 smartphones. Anyhow Nokia is still smiling at the third position in the chart representing world’s leading companies in smartphone market.