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Chevrolet Airs TV Ad for Sonic 2013 Featuring Siri’s Eye Free Mode: Buttons
We have already posted that GM’s Chevrolet division would be the first one that would offer the useful feature of Siri’s “Eyes Free” mode in its upcoming models- Spark and Sonic 2013. This Siri’s functionality integrates Apple’s personal assistant with the vehicle’s entertainment system, letting the driver to access information while keeping his eyes on the road. Now Chevrolet kicks off a national advertising campaign depciting the feature on its Sonic 2013 model with airing a new television ad entitled “Buttons”.
iSpot.tv founder and CEO Sean Muller tells us that the ad first aired last Thursday on VH1′s morning Jump Start block, with the site’s tracking showing that the ad has already aired 82 times on national TV networks.
It should also be noted that Chevrolet is not the only company which is offering support for Siri’s Eyes Free mode on its new models, Honda is also planning to roll out this feature to the upcoming Accord, Acura RDX and ILX. Hyundai has also promised to incorporate Eyes Free support to some of its latest vehicles, while Apple also reveals that BMW, Mercedes, Land Rover, Jaguar, Audi, Toyota, and Chrysler are also interested to introduce this feature alongside iOS 6. So be ready to welcome a new generation of Apple influenced cars.