Google ‘X Phone’: Google Secretly Baking Smartphone to Hit Apple and Samsung

Being an open-sourced OS, Google Android has exceeded to Apple’s iOS in number game as it is now running numerous smartphones available in the market. But Google is not satisfied with this progress. The company wants to push its sole rival Apple down and is planning to introduce its own smartphone. Google thinks that its new smartphone would have enough potential to beat Apple’s popular iPhone set. Now the WSJ reports that ‘Google X Phone’ is the possible name of the smartphone the company is busy to bake in its labs secretly.

The report reveals that Google engineers at company’s recently acquired Motorola Mobility  have started their work to build an extremely slim and seek smartphone called ‘X Phone’ aimed to launch in 2013 targeting to wipe out all current smartphones including Apple iPhone and Samsung Galaxy handsets.

The Wall Street Journal reports:

“Engineers at MotorolaMSI -0.55% are hard at work on a sophisticated handset, to be released next year, that parent Google Inc.GOOG -0.88% hopes will provide more potent competition for devices like AppleInc.’s AAPL -0.44% iPhone, said people familiar with the matter.

Seven months after being acquired by Google for $12.5 billion, Motorola is designing its marquee handset—known internally as the “X phone”—to stand apart from existing phones, though the company is running into some obstacles, these people said.

The previously undisclosed development effort is a key facet of Google’s strategy for bolstering the miniscule market position of the cellphone pioneer, based partly on bolstering quality while reducing the quantity of Motorola products.”

The report further reveals that Motorola’s engineers are mainly working on two fronts: handphones and tablets those will be sold by Google’s partner mobile carrier Verizon Wireless, the “Droid” line of smartphones, and the X phone. Additionally, a “Google X” tablet is also in rumors to hit iPad too.

Notably, Google X phone has been in the works for many years but Google was unable to overcome problems in this concern including poor supply chain management and rise of new technology, like paper-like bendable displays, forcing Google to revise some of its early plans.

The search giant also seems confused on how to maintain its relationships balanced with other smartphone makers already using Android OS, like Samsung, who would really upset on hearing about Google’s own handset ‘X Phone’ to battle against them.

Google’s aim to win smartphone market is based on the fact that many partners of the company have begun to build their own operating systems instead of using Android like Amazon. Similarly, Sumsung’s move to introduce its own content instead of Google Play further intensifies the threat that is real and wide for Google. So why not Google should have its in-house smartphone if its partners are baking their in-house operating systems?

So be ready to observe a very interesting battle between world’s tech giants; some will start building smartphones while some will prefer to develop their own operating systems. Anyhow, Google X Phone seems a big project from search giant that can hit Apple and Samsung badly with full force of hammer.

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