“iPhone 5 Lost in a Bar “-Apple’s Self Created Marketing Gimmick & Sales-Generating Buzz!
First, it was reported that an Apple employee lost a prototype iPhone 5 in a bar (Cava 22) situated in San Francisco. Then an interestingly amazing report hit the tech surfaces describing that Apple employees raid on a house in search of their lost prototype iPhone 5 posing policemen. Apple denied the report and SFPD admitted that its 4 men in plainclothes accompanied 2 Apple employees to search into a house but found nothing there. Now tech zones are questioning about the genuineness of entire story and blaming Apple for creating this self produced fake story as a marketing gimmick and sales generating buzz for upcoming iPhone 5. Why they are assuming Apple to do such a negative business tactics just before the release of next generation iPhone 5! Let’s take a look!
The loss of a prototype iPhone is the second incident in a row within a year and a half that creates doubts and leads to a possibility that the entire event is only a great publicity stunt imposed by Apple to market the device.
Interestingly enough, Apple lost an iPhone 4 prototype in a similar way i.e missing in a bar by its engineer back in April 2010. The person, who found it in the bar, then sold it out to a tech blog Gizmodo for $5000 from where Apple succeeded to recover it.
But this time, Apple is fully failed to recover its prototype iPhone 5 lost in a bar, as reported earlier. Some reports also suggest that this prototype iPhone 5 has been sold on Craiglist for $200 only.
It was, indeed, a tech news website CNET that first broke out the story on Wednesday describing that an Apple employee lost the iPhone 5 in aSan Franciscotequila bar – Cava 22 in July provoking Apple to rush on quickly for recovering the device over the next few days.
Is the story of the loss of an iPhone 5 prototype true, or it is only a smart attention-grabber by Apple to boost the hype around iPhone 5 in the markets?
First, we would have to analyze the entire story on logical grounds. We think that even a 10 years old kid would find it hard to digest that Apple handed over a prototype iPhone 5 to one of its trustworthy employee to test it outside the Apple labs. If we consider it true for a while, then how is it possible for a fully trusted employee to take it with him in a bar and then lost it there carelessly especially in the circumstances where Apple became more strict in its security due to last year’s debacle.
Secondly, no photos or details are available related to the lost iPhone 5 story. The initial report on CNET was just a stark contrary to the last year’s shamble.
Finally, Apple is well equipped with a lot of tracing devices and it shouldn’t be impossible for it to trace out the lost prototype iPhone 5. But contrary to this all, Apple employees just raid on a house in the Bernal Heights neighborhood in San Francisco from where they found nothing except a bunch of shame and embarrassment since the man living there denied Apple’s blame on him. He admitted that he was in the bar where the device went missing, reportedly. Apple allegedly offered the man some pretty dollars but the man continued to deny that he had any information about the lost iPhone 5.
From these entire findings, one can easily conclude that Apple might be cracking a cheap publicity stunt to increase the buzz around its flagship device-iPhone 5 to boost its hype for turning it into a smashing hit .
Another factor that might convince Apple to go for such kind of simulated buzz is the departure of its most popular CEO, Steve Jobs. Apple could be desirous for diverting the attention of investors and general public to iPhone 5 from the departure of Steve Jobs. Since the departure of Jobs could damage Apple in terms of innovation and cool factor that had been associated with Steve Jobs personality and consequently played a key role in the success of Apple’s devices.
Via: ibtimesApple, iPhone