Jobs Dreamed Apple’s Own iOS Search Engine to Wash out Google Beside Google Maps
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October 3, 2012 •
Steve Jobs always wished to destroy Google till last penny of Apple or till his last breathe. So he tried his best to do so till his death. Now Bloomberg reveals some interesting anecdotes from the life of Steve Jobs and Apple’s history especially it puts considerable light on highlighting the Apple efforts to introduce its own mapping solution by divorcing Google Maps app from its iOS platform. The site notes that Steve Jobs always dreamed to wash out Google and he not only made continuous efforts to bring Apple’s own mapping app for iOS (which just appeared in iOS 6 with a lot of bugs) but also was well determined to bring Apple’s own iOS search engine.
Image Courtesy: iPhone Chronicle
Apple insiders say Jobs himself initiated the mapping project, putting mobile software chief Forstall in charge, and he installed a secret team on the third floor of Building 2 on Apple’s campus to replace Google Maps on the iPhone. At the time of his death, Jobs had come to loathe Google, which he felt was copying features of the iPhone while withholding a key feature of Google Maps that allows smartphones to dictate turn-by-turn directions aloud.
The report also offers the details of Steve Jobs’ views on introducing Apple’s own search engine as a default offer on iOS platform in place of Google search beyond just kicking off Google mapping; he also feared that iPhone users would reject their move;
Jobs also discussed pulling Google search from the iPhone, but figured that customers would reject that move, according to two former Apple executives.
The latest claim seems the replica of the news from Businessweek in January; Apple was insistently in connect with Microsoft for introducing Bing as the default search engine for iOS devices instead of Google.
At present, iOS devices represent Google, Yahoo, or Bing as an option for their Safari search engine in iOS, though the company also included Baidu in China with latest iOS 6, but it is a bitter fact that majority of iOS users still likes Google as a best search engine on their devices.
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- apple search engine
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