Samsung Seriously Plans to Completely Stop Supplying LCDs to Apple

Korean tech giant Samsung and American most valuable Apple are the arched rivals to each other in the race of technology. Both are trying their best to bow the head of opponent. Though Apple has won many lawsuits against Samsung, but it seems Samsung is harder enough than their thoughts.  Now Korea Times reveals that Samsung is seriously planning to discontue its contracts with Apple and to completely stop supplying LCDs to the company.

The display panel manufacturer plans to completely cut its years-long business ties with Apple as it believes its American partner is no longer a cash-generator due to the iPhone maker’s stiffer supply-chain management structure.

The Cupertino, California-based firm has been lowering its reliance on Samsung-manufactured displays for use in its popular i-branded devices as it is leveraging its influence to source components from Samsung’s rivals attracted by better pricing.

“We are unable to supply our flat-screens to Apple with huge price discounts. Samsung has already cut our portion of shipments to Apple and next year we will stop shipping displays,” said a senior Samsung source, asking not to be named, Monday.

Remarkably, the report claims that Samsung has already denied supplying any sort of displays for the new iPad mini releasing tomorrow.

“Although we are losing Apple business, Samsung looks safe as we found the right alternatives — Amazon and Samsung Electronics’ handset division,” stressed the source.

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