Surface Seems Fairly Compromised & Confusing Tablet: Apple’s CEO Tim Cook Criticizes Microsoft Surface

While addressing to a Q&A session in the earnings call today, Apple CEO Tim Cook openly criticized the Microsoft Surface tablet and said that Surface seems a fairly compromised and confusing tablet which will fell flat in the ever growing tablet market due to its ‘non-serious approach’. Cook also liked to compare the Surface tablet to a “car that flies and floats’ but doesn’t do either well.”

Here’s what Tim Cook said exactly for upcoming Microsoft’s Surface tablet;

I haven’t had a chance to try a Surface, but from what we’re reading, it’s a fairly compromised and confusing product. [...] One of the toughest things you do when you make a product is to make hard tradeoffs. To decide what a product should be. I suppose you could design a car that flies and floats, but I don’t think it would do all of those things very well.

I think that when people look at the iPad vs. competitive offerings, they really want an iPad and will continue to do that.

Apple’s founder Steve Jobs was against making devices without any standard approach and never tried to release any product in his entire life without a solid research and home working. Tim Cook is following the same strategy Steve Jobs set for Apple. Steve Jobs was also against a 7 inch sized tablet ‘as it seems a bigger smartphone and kills the concept of a tablet’ according to his vision.

Also, Cook was pointing to the term ‘no compromise’ Microsoft widely used when referring to its Surface tablet that is a hybrid tablet that runs desktop and touch-friendly Windows environments and comes with an optional keyboard accessory extensively mentioned in the Microsoft Surface ads so far.

via: TNW

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