World’s Most Interactive Print Ad Ever Appeared in Advertisement History
It seems world’s most interactive print ad ever appeared in advertisement history is here which also shows the glimpses of future of print advertising. This highly interactive print ad presents a Lexus 2013 ES which changes its colors, turns on its headlights and depicts its interior while playing as throbbing music in the back ground. This was first published on Oct. 15 Sports Illustrated. This only works when you put an iPad behind this ad print page.
Well, they sort of cheated. Using a Lexus-created technology called CinePrint, the ad comes to life only when you put an iPad behind the printed page that’s displaying the iPad edition of SIor on lexus.com/stunning.
As the release from Lexus notes, most traditionally “interactive” print ads direct users away from the page (think QR codes.) However, “CinePrint Technology flips that on its head, creating a tactile and visceral connection that brings one closer to the printed page with a multi-sensory experience that combines sight, sound, and touch.
World’s large advertisement industry is of billions of bucks and globally recognized products manufacturing companies are quite dependent on it for boosting their sales and eventually their profits. Such kind of extremely interactive print ads rely on advanced technology and software packages for designing. We believe that the next generation print ads would be similar to this sort of highly interactive ads to attract consumers with their powerful strength of interaction.
- Cineprint Technology