November 28th, 2010 
Paracha
Microsoft DigiGirlz Program has been launched all over the world to encourage school girls to work in digital world of computers and know the openings & opportunities available in Microsoft waiting for them. Barbie, being the first employee, is the part of their campaign right now.
We all have observed it keenly that there are very few female workers in the field of science & technology especially in Computer Science & Engineering. Microsoft read the unknown fact hidden between the lines and just going to encourage girls to work in digital world of computer. So Barbie is their first selection to have the job on Microsoft Silicon Valley in this regard and is the part of MS DigiGirlz Program to encourage school / college girls to work in magical world of digital equipments like computers. Interesting! Let’s review on MS DigiGirlz Program here.
Barbie on Job at MS Silicon Valley
DigiGirlz Program is a unique idea and is a one week duration program especially designed and launched for school/college girls to be familiar with the opportunities which they also might have in digital world of computers and mobiles. The said program will help the girls by pointing out the jobs and vacancies which they might find in the field of science and technology.
The format of the MS DigiGirlz Program is very comprehensive which provides chance to the girls to meet with Microsoft workers and to take part in their technology workshop especially managed for girls only. The DigiGirlz Program drives out the faulty gossips that Computer and its related fields are only for men and male dominant.
Barbie as Software Engineer
So Microsoft provided a job to Mattel’s signature doll Barbie as a charming, young, and energetic Software Engineer at their Silicon Valley. Barbie with hipster glasses, a wireless headset and a windows 7 computer looks very charismatic and if I were a girl, I surely desire to have a job like Barbie as a Software Engineer.
Here is an outline from MS DigiGirlz Program;
Microsoft is proud to offer technology programs that target youth. This one-day event, held at multiple Microsoft locations worldwide, is designed to provide high school girls with a better understanding of what a career in technology is all about.
During the event, students interact with Microsoft employees and managers to gain exposure to careers in business and technology and to get an inside look at what it’s like to work at Microsoft. This exciting event provides girls with career planning assistance, information about technology and business roles, thought-provoking exercises, and interesting Microsoft product demonstrations. By participating in the Microsoft DigiGirlz Day, young women can find out about the variety of opportunities available in the high-tech industry and can explore future career paths.
It is also worthy to mention that in the First MS DigiGirlz Summit at Silicon Valley, more than 200 girls, community leaders, govt. Officials and MS own employees participated. Only 10% girls were awarded Computer Smart Badges by completing MS Online Training course.
It was a little bit disappointing. So a panel of women from different areas of science and technology was constructed to work out for an academic course consisting of most effective ways to attract girls towards computer careers and posts.
Mylene Padolina, a Microsoft diversity consultant for MS DigiGirlz Program Says;
We try to give them a broad view of the technology and the products we create, along with the different kinds of positions it takes to make all that happen. We want these girls to know that IT’s not just for boys. IT’s not just for geeks. Technology innovation is for everyone.
We are also in favor of encouraging girls to go for jobs in wide range of computer and its related fields like Barbie, the first Software Engineer at Microsoft Silicon Valley.
[via WinRumors]
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